Project introduction : Working Document

The goal of the Project on “Mental Change”, is concerning an sharing ideas and actions on the future of e.Govern in the context of the development European KNOWLEDGE ECONOMY.

Issue/Reseach Area 1.1.2. : Knowledge dynamics and economic and societal development in Europe and its regions (IP/NoE 10.12.2003) Identifier: [FP6-2002-Citizens-3]:

http://fp6.cordis.lu/citizens/call_details.cfm?CALL_ID=14

ftp://ftpnl.cordis.lu/pub/calls/citizens/g_infonote_20030729.pdf

( finally see at the bottom of this message : SEARCH FOR PARTNERS DOCUMENT )

“Knowledge Economy” in syntheses means to develop an “networking economy” in which the balance of economic value between Knowledge Innovation (Intangible Assets) and Material Goods Production (Tangible Assets) is changing in the strategy of Extended Europe , in favour of the development of the “post industrial society” , based on a strong impulse on knowledge sharing and co-organizative innovation of the infra-structure of European production and market. (1)

Hence successful European Extended Enterprises, respond to the need of change of post industrial society , by encouraging new innovative thinking that seeks a sustainable future rather than seeking to sustain the past. This essentially means investing in understanding how to reach the minds of e.European partnership, who till now may not all share a common perception of the meaning of value for improving e.Govern innovation.

Considering future focus of global development a critical success factor is regarding the strategy for adding value to the “intangible assets “ because it will form one of the foundation stones of the Future Knowledge Economy.

Starting from these the general question LRE/EGO –CREANET in cooperation with the TUSCANY REGION in Italy, will provide to sustain an FP6 –CITIZEN 3 project for investigating the best practices able to start with
a radical change in creating value from “Intangible Assets” and how they contribute towards business success for any European Networked Organization . Key areas on critical success factors in a innovative “Intangible Assets” business evaluation, that today are increasingly important in knowledge based innovation, will be the following :

a) Effective Business Communication in an Extended Enterprise networked organization.
b) Efficient Knowledge Sharing among RDT Units and SMEs linking tangible to intangible assets
c) Overcoming Skill Shortage in innovative Knowledge Based Management
d) Favouring the transformation of job from dependent employment to corporate entrepreneurship.

Intangible resources are important to generate new opportunities in intellectual new ways of working and to achieve goals of the key success areas developing e.Govern policy favouring intangible investments into a right perception of the prospective of the future European Knowledge Society.

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